Planning your next craft project but worried that Cricut might vanish before your vinyl even arrives? You’re not alone—rumors swirl every few months that Cricut, the creative tech company beloved by millions, is closing up shop. Let’s clear the air, cut through the myths, and show—with hard facts—why Cricut isn’t just surviving, but thriving.
Current Business Status of Cricut: Stable, Profitable, and Growing
Here’s the most practical place to start: Is Cricut in trouble on Wall Street? The answer is simple—no. Cricut, Inc. trades publicly on NASDAQ (ticker: CRCT) and puts its finances out there for the world to see. Regular financial reporting is a huge sign of health in any company, and Cricut keeps up with every quarter.
In the official financials for Q4 and the full year 2025, they showed positive cash flow and a strong cash position you can count on:
– $200 million in cash created from daily operations during 2025
– $276 million sitting in cash and cash equivalents when the year finished
– Zero debt—hardly a sinking ship
– Official projections for profitable quarters and continuous positive cash flow throughout 2026
Numbers like these aren’t just padding—they’re the scoreboard. When you’re debt-free, sitting on hundreds of millions, and committing to pay out future returns, you’re in attack mode, not retreat.
Want more proof? Cricut’s board announced a $50 million stock repurchase program—meaning, the company is using its extra cash to buy back shares and boost value for investors. At last update, there was still $41.3 million approved and ready for more buybacks. Companies with doubts about their future don’t make those moves. If anything, this shows strong long-term confidence.
Cricut is still scheduling big announcements for upcoming results in August 2026, describing itself as an “ongoing creative platform company.” If you’re looking for a company in trouble, you won’t find it here.
Addressing the “Going Out of Business” Rumors: Why Are People Asking?
So where did all this “Cricut is closing” noise come from? Think about this scenario: You’re scrolling social media, and a wild sale pops up, shouting “Cricut Going Out of Business!” and listing rock-bottom prices on machines and bundles. Tempting, right? But a little voice in your head should ask—does this look too good to be true?
Turns out, many of these “fire sales” are run by scam websites trying to snag your credit card info or personal data. Members of savvy craft communities call out these traps, clarifying that the only official online Cricut storefront is shop.cricut.com. If you see an offer on some other site, especially with ultra-low prices, walk away.
Pricing that’s “wildly inaccurate” isn’t a clearance—it’s bait. Always double-check sites before you buy. When a real business has a real closing, you’ll read about it on their official site, in credible news, or through a direct communication to customers.
Discontinued Machines and Software: Why Retiring Old Products is Normal
This is where confusion often gets legs. Maybe you heard a friend complain their favorite Cricut machine just got discontinued, or you saw fewer options at your craft store. Cricut updates its product lines regularly—like any tech hardware company. Phasing out older devices is a sign of modernization, not collapse.
Here’s what went away in late 2024 and early 2025:
– Cricut Create, Expression, Expression 2
– Cricut Cake, Imagine, Mini
– Cricut Explore Air (all generations)
– Cricut Explore Air 2 and the original Cricut Maker are slowly being retired as new models launch
Does this mean the Cricut you know is gone? Not at all. It’s lifecycle management—think of it like how carmakers stop selling last year’s models as new ones come off the line. New machines have new features, old ones make room on shelves.
Cricut does the same thing with software. Old programs like Cricut Craft Room and Cricut Sync are sunsetted. The Cricut Joy app stopped working in early 2024—but every Joy user is told clearly how to keep crafting via Design Space, the main platform. These pivots aren’t about going out of business; they’re about keeping tech fresh and reliable.
So, if you’re running an older model, take this as your nudge to review what’s current. Just like retiring a Windows XP computer, retiring old machines keeps things moving forward for everyone.
Don’t Mix Up Cricut with JOANN’s Business Problems
Much of the confusion comes from news about JOANN, Inc. filing for bankruptcy in 2025. JOANN is a large craft retailer, a place that sells Cricut machines and supplies—but it’s a completely separate company.
Repeat after me: Cricut is not JOANN. JOANN’s financial struggles are about physical retail, shifting consumer habits, and unrelated management decisions. Cricut, on the other hand, is a product manufacturer with direct-to-consumer channels and healthy cash flow. Watching one store struggle doesn’t mean the whole craft industry is coming down.
If you see stories mentioning Chapter 11 bankruptcy or liquidation, check which company they’re actually talking about before you start to worry about your own equipment and supplies.
Cricut Subscription and Customer Service Remain Active
Want even more proof? Take a look at customer reviews, complaint responses, and subscription activity. The Better Business Bureau has recent records of Cricut actively managing subscriptions and handling customer requests well into late 2025 and early 2026.
If Cricut were quietly planning an exit, you’d see a wind-down of paid services and vanishing support. Instead, there’s continued engagement, prompt assistance, and renewals happening as normal.
Running a business? Apply this thinking to your own customer touchpoints: Active support and subscription revenue are like a heartbeat monitor for any service company.
“Design Space Will Close in June 2024”—Fact or Fiction?
One of the most persistent rumors in craft circles is about Design Space, Cricut’s main software interface. Reddit and YouTube are rife with claims that it’s all shutting down, especially warnings about June 2024 as D-Day.
Let’s use the same logic you apply to your own business planning. If the main platform was about to disappear, wouldn’t the company shout it from the rooftops? Instead, Cricut’s help documentation reassures users that Design Space is the supported, active, recommended way to use all their current machines—even as some side apps get retired.
When the Joy-only app shut down, Cricut clearly stated how to keep crafting with Design Space. There’s no buried note—no “by the way, we’re turning off the lights.” The company continues to update and evolve Design Space, because software development never stops. In fact, the only things closing are old apps that no longer fit the ecosystem.
If you see a headline promising Cricut’s closure, ask for a direct company source or press release. If there’s none, chalk it up to clickbait or honest confusion. It’s a good reminder to always confirm business health from official documents, not rumor mills.
Spot Patterns and Ask Questions: Why These Rumors Flourish
How do you know if a business is in trouble? Look for clear signals: abrupt closures, stopped communications, mounting debts, lawsuits, or executive departures. Cricut shows exactly the opposite. Their cash position is growing, there’s no debt to pay, and executive teams are still putting out plans for next year and beyond.
Most “going out of business” chatter kicks up when:
– Scam websites pretend to liquidate real companies
– Product lines are updated and old inventory disappears
– An unrelated partner (like JOANN) hits a rough patch
– Someone misreads the closing of a specific app for the collapse of the whole business
By scanning headlines or social threads for these patterns, you’ll save hours of worry—or worse, lost money on a fake sale.
Smart Steps You Can Take—And How to Stay Informed
If you’re making business decisions based on another company’s health—like Cricut’s—stick to their official releases, investor calls, and well-established news coverage. Never trust a too-good-to-be-true deal or a screenshot on social media as your only “fact.”
Also, review your operations to spot time-sucks, automate the repeatable work, and refocus your team on growth. Use regular financial reporting, much like Cricut does publicly, to track your own business story.
For credible analysis and up-to-date company updates outside of rumors, rely on trusted resources that give practical advice for owners and managers, such as Inflect Business.
Bottom Line: Cricut Isn’t Closing—It’s Building for the Future
So let’s recap the real story:
– Cricut is debt-free, cash-positive, and running active buyback and growth programs
– Their main platform (Design Space) is fully supported and not being shut down
– Retiring old hardware or sunsetted apps is normal, not a red flag
– JOANN’s bankruptcy is totally separate and doesn’t impact Cricut’s health
– Ongoing subscriptions, support, and publicly scheduled financial updates point to business as usual
Stop holding your creative breath. If you see “Cricut going out of business” claims, treat them with deep suspicion unless they come directly from Cricut’s actual channels, not a scammer or a confused reseller.
In today’s world, rumors move fast. Your best move as an entrepreneur or manager? Cut through the noise by focusing on the numbers—a strategy that’s served Cricut, and can serve you, too. Consider this: If Cricut can manage change, kill off what’s out of date, and keep the main brand strong, you can do the same.
Stay skeptical, stay creative, and don’t let clickbait stop your next big project. Always check the source, read the fine print, and focus on what’s working—not just what’s trending online. That’s how great businesses weather storms and keep growing, one project at a time.
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